Newsroom Diveristy

The latest in our infographic series shows that over 93% of front page print articles, covering the 2012 Presidential Election, were written by white reporters. The percentage of articles written by Asian American reporters is 4%, by African American reporters is 2.1%, and by Hispanic reporters is 0.9%. This under-representation of minorities reporting on the front page holds true across most media outlets for most ethnic groups. The Dallas Morning News stands out as an exception where 18.8% of their front page stories were written by African Americans. The most striking under-representation of minorities in our data is that of Hispanic journalists, considering the Hispanic population stands at approximately 16.3% of the U.S. population (according to the 2010 Census). At six point one percent (6.1%), The Miami Herald has the highest percentage of front page stories written by Hispanics. The Boston Globe had the highest percentage of front page articles written by Asian Americans at 11.5%.

About This Data

The 4th Estate collects data from a sampling of news stories from US national print outlets, TV broadcast and radio transcripts covering the 2012 election. These stories are contextually
analyzed and broken down by topic, sentiment and newsmaker. We have counted and analyzed the quotes and article level meta-data from all front page articles collected from a sample of 38 of the most influential print media in the U.S. market. We have researched and gathered the ethnic backgrounds of the journalists from publicly available information (Google, Wikipedia, LinkedIn, Twitter, Web bios). We have compared this data against an American Society of News Editors survey of the 2012 minority representation at various print organizations. The 4th Estate’s parent company, Global News Intelligence, provides similar proprietary services for government and Fortune 500 companies.

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